Everything we use, from social media, to our homes, to our highways, was designed by someone. But how did they decide on what was good for the rest of us? What did they get right and where have they let us down? And what can we learn from the way these experts think that can help us in how we make decisions in our own lives?

The goals:

• To invite people to think clearly about how this person-made world is designed
• To teach anyone to see people, places and things more like our best designers do
• To give designers something they can share with coworkers, clients and friends to explain what they do and why
• To have fun while understanding the world better. Life is too short.

[Book available for PRE-ORDER now]

Everyone is curious about why things are the way they are, and this book will use design as the lens for explaining the civilized world. We need more people who appreciate design, or are design literate, and this book will help fill that need. The author is Scott Berkun.

Early praise:

“This fascinating book will help you see design everywhere and question why it works–or why it fails” – Ellen Lupton, curator at Cooper- Hewitt, Smithsonian Design Museum 

“An invaluable, essential resource that demystifies and democratizes design for everyone who lives with it–which is to say, all of us.” – Khoi Vinh, Principle Designer at Adobe and Former Design Director of The New York Times 

“Design does indeed make the world… a highly readable book about this fact.” – Henry Petroski, author of Small Things Considered: Why There Is No Perfect Design

“Nobody’s better at explaining how the world really works than Scott Berkun.” – Jeffrey Zeldman, co-founder of A List Apart 

“A brilliant book.” – Alan Cooper, Author of About Face and founder of Cooper Interaction Design

“Clear, concise and inspiring… makes a brilliant case for the ubiquity of design.” – Steven Heller, co-chair of the School of Visual Arts MFA Design program and AIGA medal for lifetime achievement recipient 

“Shows the true impact of design on the world and makes it fun to discover a new way to think and see” – Matthew Leacock, creator of the game Pandemic

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