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Everything we use, from social media, to our homes, to our highways, was designed by someone. What did they get right and where have they let us down? And how can we apply the lessons to what we make?

• Understand the importance of user experience and other kinds of design.
• Recognize what prevents good design in organizations.
• Fresh inspiring stories for leaders and creators.
• Great for managers to learn how better experiences are made.
• Written by bestselling author Scott Berkun ()
• Read the free chapters or watch the fun short film

Experienced designers will learn new stories and better ways to explain the fundamentals in their most important conversations.

How Design Makes The World has been talked about on:

Early praise:

“A masterpiece… the best book I’ve ever read on design thinking, and has replaced ‘The Design of Everyday Things’ as my go-to recommendation for design books.” Vanessa Harris, Google PM

“This fascinating book will help you see design everywhere and question why it works–or why it fails” – Ellen Lupton, curator at Cooper- Hewitt, Smithsonian Design Museum 

“An invaluable, essential resource that demystifies and democratizes design for everyone who lives with it–which is to say, all of us.” – Khoi Vinh, Principal Designer at Adobe and Former Design Director of The New York Times 

“Design does indeed make the world… a highly readable book about this fact.” – Henry Petroski, author of Small Things Considered: Why There Is No Perfect Design

“Nobody’s better at explaining how the world really works than Scott Berkun.” – Jeffrey Zeldman, co-founder of A List Apart 

“A brilliant book.” – Alan Cooper, Author of About Face and founder of Cooper Interaction Design

“Clear, concise and inspiring… makes a brilliant case for the ubiquity of design.” – Steven Heller, co-chair of the School of Visual Arts MFA Design program and AIGA medal for lifetime achievement recipient 

“Shows the true impact of design on the world and makes it fun to discover a new way to think and see” – Matthew Leacock, creator of the game Pandemic

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