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Talk description for General Audiences
Title: How Design Makes The World
Description: Everything you use, from your home to your smartphone, from highways to supermarkets, was designed by someone. What did they get right? Where did they go wrong? And what can we learn from how these experts think that can help us make better products and services? In How Design Makes The World, bestselling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. And his stories and lessons will show you how to see your work and the world in a new and powerful way.
Bio: Scott is a bestselling author of eight books, including The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared, in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he tweets at @berkun. You can read about his latest book, How Design Makes The World, at designmtw.com.
Talk description for Design and UX audiences
Title: How Design Makes The World
Description: Do you wish more people understood good design and valued good designers? Or that your organization gave more power and influence to UX roles? Author Scott Berkun’s new book, How Design Makes The World shows the way, with inspiring new stories about the importance of design, and tactics for helping everyone appreciate good design and why it matters in their work and daily lives. He’ll share lessons from the book and offer advice on how to make design and user research more influential in your organization.
Bio: Scott is a bestselling author and popular speaker on creativity, leading projects, culture, business and many other subjects. He’s a former interaction designer and project manager who worked for many years at Microsoft and WordPress.com. He’s the author of eight books, including The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared, in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he tweets at @berkun.